The video explains how nudge works for those who don’t get it. I do get it, hence it doesn’t work on me because I can recognise the manipulative behaviour being employed and therefore am able to resist.
Nudge is an objective evil even if it was never designed as such.
Samizdata has a similar observation on this point.
An interesting video, appropriately reminiscent of the promotional film on dinosaur DNA reclamation featured in ‘Jurassic Park’ – “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.”
I can imagine the reaction to nudge is almost completely polarised; while I see it as an abomination, I can think of a number of people who would not only approve of but actively applaud its use.
Abomination is an understatement. It’s pure evil.
“it doesn’t work on me because I can recognise the manipulative behaviour”
Nor me as I function on facts, logic and observation, not emotion – maybe I’m a Vulcan.
Also, on MBA I did Marketing elective which opened my eyes to what are now termed nudge tactics. Added studying for a CIM diploma too which our marketing lecturer was also going for.
Gained MBA and PG.DipM concurrently
“Abomination is an understatement. It’s pure evil”
Wholeheartedly agree. It’s equivalent to long banned subliminal advertising
The vid tacitly assumes that everyone will share the producer’s pride in manipulating other people.
Nudging didn’t work so well though with organ donation if they eventually had to resort to the opt out model.
Fair point. They used to have a nudge – more of a blatant shove – when paying for VED. I always managed to ignore that as, it seems did others.